If you’re new to the industry it’s probably time to start defining your brand and how you will use it to market yourself. If you are an established name you might be considering a rebrand, either way you can work on this yourself or alongside your publicist. Branding can define you as an artist, your styles, your values and how you want appeal to your audience; it’s what makes you different.
Branding is essential when it comes to marketing, a well established brand will make marketing it a lot more effective. Alone or with your publicist it’s important to think about designs and language as well as imagery, all these elements combined will tell your audience a lot about your music so you will want to make sure it represents you and your music well.
Making sure all these elements are consistent throughout your branding will make your marketing strategy a lot stronger. Your brand identity makes you recognizable; if every post, video or image you publish is in line with